How I landed to UX

My design journey started long before I ever opened Figma - it began with painting. That curiosity about form, emotion, and visual storytelling led me to study Industrial Design, where I learned how ideas take shape through human-centered problem-solving.

After graduation, I joined a design agency as a digital and graphic designer serving luxury brands such as Bulgari, Loewe, Shang Xia, and Marc Jacobs. Those years taught me the value of precision and craft, pixel-perfect execution, and the power of design to tell a story. Working on global campaigns also sparked my first interest in UX: I loved understanding brand goals, translating them into digital experiences, and building wireframes that connected strategy with execution. Later, I joined Net-A-Porter as Chief Digital Designer, where I began to see design from the inside, how internal teams align around goals, and how brand storytelling meets user needs. That experience deepened my appreciation for UX, not just as a discipline of visuals, but as a bridge between people, business, and technology. To further strengthen that connection, I decided to pursue UX design more deeply, eventually transitioning into product design roles in the fintech and mortgage industry. There, I found what I truly love — using design to simplify complex systems, empower users, and create clarity where it’s most needed, while continuously building my product sense.

I’ve always admired designers like Julie Zhuo, who emphasize that great design isn’t just about aesthetics, but about deeply understanding what people need and balancing that with business impact that a principle I try to bring into every project I work on.